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Scoring methodology

How each
report is assessed.

Per report

21metrics

Each metric receives a value, interpretation, judgement, and point score.

rule

Neutral judgement · 0.5 pts

The metric sits between positive and negative thresholds.

Each metric is assessed using a proprietary rubric that classifies the result as good, neutral, or bad. Always Win Limited also considers whether higher values are positive or negative for each metric, so the scoring reflects the meaning of the financial indicator.

21 Metrics per report / 2 Report categories / £15+ Entry price / Score out of 10 or 100

Good.
Neutral.
Bad.

Every metric is classified against a stated threshold, then converted into a point value that feeds the overall score.

01

Good — 1 point

The metric meets the positive threshold in the rubric.

02

Neutral — 0.5 points

The metric sits between positive and negative thresholds.

03

Bad — 0 points

The metric falls below the required threshold.

Public indicators. Qualitative rubric. Semantic direction. Normalized score.

01

Public indicators

Metric names are disclosed for transparency.

Metric names are disclosed for transparency and drawn from public financial statements.

Source statements

Income statement check_circle
Balance sheet check_circle
Cash flow statement check_circle

Rubric breakdown

Good1.0
Neutral0.5
Bad0.0
02

Qualitative rubric

Good, neutral, or bad — against a stated threshold.

Each metric is interpreted as good, neutral, or bad using stated thresholds.

03

Semantic direction

Higher or lower can both mean good.

The report accounts for whether higher or lower values are positive for each metric.

Direction

Higher is better trending_up
Lower is better trending_down

Softcat PLC · 2024 example

Financial health 9.4/10
Share price quality 8.0/10
04

Normalized score

One overall score, out of 10 or 100.

The overall score is presented out of 10 or 100 according to client preference.

The total points are summed and normalized into an overall score out of 10 or 100. Reports explain what the score means and include a Faulkner-style or Terry Smith-style judgement where relevant.